From the Book - First edition.
Principle the first: the subtle art of hooking us
Principle the second: be a freak, but not a freak of the week
Principle the third: mean what you say or don't say it
Principle the fourth: shell out the cash, some of the time
Principle the fifth: sex in the morning
Principle the sixth: your body is truly our temple
Principle the seventh: keep your hand off of our triggers
Principal the eighth: avoid the emotional circus
Principle the ninth: don't believe the hype
Principle the tenth: let men be men.
