Chapter 1 Fishing in Social Ponds: Using Social Media as a Prospecting Tool for Online Sales 1 --
Chapter 2 Social Triangle of Online Sales Success: Bringing Together Social Marketing, Social Commerce, and Social Support 12 --
Chapter 3 Speaking a New Language: The Ten Most Important Rules for Online Social Interactions 28 --
Chapter 4 More Than Lead Scraping: The Benefits of Un-Selling in Social Media 41 --
Chapter 5 Tweets, Likes, Comments, and Recommendations: Understanding the Value of Peer-to-Peer Influence in Social Sales 53 --
Chapter 6 Content, Engagement, and Building a Relationship: Pulling the Social Customer Through the Online Sales Funnel 68 --
Chapter 7 Tools of the Trade: Using Online Services and Applications to Help You Find, Track, and Engage Social Customers 84 --
Chapter 8 Time is Money: Building Social Selling into Your Schedule 102 --
Chapter 9 Free and Not Quite Free: Determining Your Budget 115 --
Chapter 10 Developing Your Social Selling Strategy: The Components for a Realistic Social Media Sales Plan 127 --
Chapter 11 Linkedin: Turning Connections into Sales 140 --
Chapter 12 Twitter: Social Selling in 140 Characters or Less 162 --
Chapter 13 Facebook, Google+, and Online Communities: Targeting Your Social Customer Base 179 --
Chapter 14 Rise of Visual Content and its Influence on Sales: YouTube, Pinterest, Infographics, and More 201 --
Chapter 15 Social Selling Trends: Harnessing the Growth of Mobile Sales 223 --
Chapter 16 Case Studies: Social Success Stories for B2C and B2B 231.