Strategy and the Purpose Driven Leader by Cynthia Montgomery
(eVideo)

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Published
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Physical Desc
1 online resource (streaming video file)
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Format
eVideo
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und

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Title from title frames.
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In Process Record.
Date/Time and Place of Event
Originally produced by Kantola Productions in 2013.
Description
Program Highlights How Gucci achieved the most dramatic turnaround in fashion history. The danger of contentment and how success can kill your organization. Why every single employee"”at every level"”must know your strategy. In the past 25 years, thousands of articles have been written about strategy, but virtually none about the leadership vital for doing it well. Strategy has been transformed from an art to a science"”but science alone is not enough. Cynthia Montgomery makes the case for bringing people back into the equation. Though you start with ideas, you need leaders to construct a company that brings these ideas to fruition. Leadership is required to define your purpose and form a management model that carries it out. One exercise Montgomery suggests is to think about death: the death of your business. What would the world be like without it? Would it be the same? If you don't make a difference, nobody will mourn you when you're gone. And if they won't miss you then, how much do they need you now? Knowing what makes you matter to your customers is critical"”but even that is not enough. Whatever constitutes strategic advantage today will eventually change. That's why you can't outsource strategy. It takes leadership to watch over an organization, make the hard choices, provide clarity and alignment, and keep everyone fired up and moving ahead together. Cynthia Montgomery is a Professor of Business Administration and the Director of Research at Harvard Business School. She is also the author of The Strategist: Be the Leader your Business Needs.
System Details
Mode of access: World Wide Web.

Citations

APA Citation, 7th Edition (style guide)

A. Montgomery, C., & Gurley, G. (2015). Strategy and the Purpose Driven Leader by Cynthia Montgomery . Kanopy Streaming.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

A. Montgomery, Cynthia and Gordon, Gurley. 2015. Strategy and the Purpose Driven Leader By Cynthia Montgomery. Kanopy Streaming.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

A. Montgomery, Cynthia and Gordon, Gurley. Strategy and the Purpose Driven Leader By Cynthia Montgomery Kanopy Streaming, 2015.

MLA Citation, 9th Edition (style guide)

A. Montgomery, Cynthia,, and Gordon Gurley. Strategy and the Purpose Driven Leader By Cynthia Montgomery Kanopy Streaming, 2015.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.